“This book is a fabulous resource for spa owners, managers and employees as well as solo operators. By using the techniques, tips and scripts to get and keep new clients, your business and staff will make more money while providing a more rewarding experience for your customers.”
President ~ Day Spa Association/International Medical Spa Association
“Whether you are just starting out or have been in business for decades and would like more clients, this is the book for you! Felicia has created a book that will absolutely elevate your marketing skills and you WILL make more money. Her valuable experience and wisdom shows up in every word. I highly recommend that you have this book in your library, you will use it over and over again.”
Author of Massage Business Success!
“Full of practical advice and tips that any business can begin using tomorrow this is a great resource. I especially loved the idea that your e-mail signature is a marketing opportunity-free and easy to use!”
Patti Biro and Associates
Founder ~ Liddle Kidz Foundation
“Felicia Brown combines experience, insight and business-savvy in her first book. A delightful read, the book provides effective tactics, starting with coaching the reader to identify her/his own passions and forming a vision of the ideal client.
The advice is pragmatic filled with exercises and sample scripts for the reader to flatten her/his learning curve and get on quickly with the business of building a clientele. I found the section on working with social media particularly helpful, and applaud the section on working first with PYK…People You Know.”
Author of Massage Therapist Practice: Start – Sustain – Succeed
I first met Felicia Brown at a national massage & bodywork conference where she spoke on a panel. She is engaging, candid, with an impressive background as a spa owner, massage therapist, speaker and coach. A spa industry friend recommended Felicia’s new book, and I found it to be a great read… very helpful, informative, and containing valuable marketing insights. I’ve personally been in the massage & spa industry for over a decade and read countless books on the subject, yet I still found a lot of insights and new spins on ideas that were creative and re-shaped my perception. Highly recommend this book for massage students, those new in the field, as well as owners of spas & growing private practices. Very readable, entertaining and helpful.
“Almost done with your new book.. Lots of great business advice even if you aren’t a massage therapist. Highly recommended. The chapter on Keeping Clients Through Rebooking and the value of your existing customers really hit a nerve. I see lots of promotions that are for new customers only. Well, what about your loyal customers who have been with you for several years? My satellite TV provider immediately comes to mind…and not in a good way.
So I met this brilliant woman this year at the FSMTA show in Orlando. I was gifted one of her books and have read it inside and out TWICE. I will be using almost all of the info and the free downloads in this book. I am so excited to start my new career in the field of Massage Therapy and will be referring to this book though out my career I am sure. Way to go Felicia and look forward to seeing you next year.
This is a must have and you must follow her suggestions! I have been in the wellness business for over 14 years, full time and successful. Her suggestions are spot on and clearly outlined for implementation. As a result of reading her book, I had new to do’s for my business…about 8 to get started with today!Thanks Felicia for putting this together! And I look forward to Volume 2.
Deb Kortyna, LMT, NBCTMB, NBCR, MBA
Desert Wind Healing Arts
As a Mobile Spa Business Owner and Student of Spalutions/Felicia Brown I found the book to be inspiring, direct and easy to digest. Marketing is never an easy task and one of the more expensive items to budget for in any business. Free and Easy Marketing will help you achieve new clients without burning a hole in your pocket. In fact, what I love about the book is it not only gives you great ideas to market your business but breaks down the cost vs. the return. Definitely some fresh ideas between the pages.
This book is an easy read. I’ve read the book at least 4 times since I’ve received it. I love how it is built like a workbook which causes you to actually use the book and you can go back to it time and time again to keep your business on track. Felicia does a great job of breaking down goals and basic marketing to make it easily understandable, but even more importantly she writes in a way that pushes you to take action.
I’m looking forward to reading Volume two in this series.
“Since I have implemented the advice from this book I have seen my requested therapist rate climb 20%. My clients are coming more frequently and waiting to see me specifically.”
I really loved the book by Felicia Brown. It is divided well and is very thought provoking which helps you actually start to fly instead of just talking about flying.
The reason I rated it a 4 is because in the kindle version, you are unable to see all of the quotes, which is a bummer in my book! If you are in the spa world, put this one on your list or buy it now!
Excellent value in this book! Well-written, comprehensive, insightful, smart. Practical, up-to-date (2015), encouraging, fun.
Author knows her stuff, and took the time to write a unique, value-packed book with her readers in mind. Easy to digest, full of actionable insights. No filler, tacky promotion, or fluff. Handy scripts, posters, checklists.
Everything an LMT or similar would need to know to find direction/clarity, gain traction, and move toward their practice goals. Well done – Highly recommend!
~ Licensed Massage Therapist
I have been called to venture out on my own and I needed some tips on marketing, getting and maintaining clients, and referrals. Felicia covers all that information in this book as well as offering additional useful information like networking, growing your business, and helping you get a visual on goal setting and achieving!
Within the first few days of reading this book, I begin to apply the information I read and ta-dah! A client purchased a package from me and now she comes in on a weekly basis. I applied her referral program and ta-dah! I now have consistent clientele! I am so excited and encourage anyone who is looking to expand themselves to check out Felicia’s book!!
~ R. Agrand