The holiday shopping season is almost here! With Black Friday and Thanksgiving just around the corner, holiday gift giving and buying will soon begun. With that, I’d like to arm you with a some ideas over the next few weeks to help you prepare for improving your holiday service, retail and gift certificates sales. Use these suggestions immediately, share them with your colleagues and re-cycle each gift oriented season.
This Week’s Tip – Make Gift Certificates available and easy for clients to buy! Make sure your clients are aware that you sell gift certificates in-house and online. Try to remember and ask every client that comes to your practice or business if they need to purchase gift certificates for the holidays.
Do this in the same way you would ask them if they would like to reschedule their next appointment or buy another package of sessions.This practice is very common during the holidays and your clients will most likely not be upset by the question. Think about your last visit to McDonald’s. Were you upset when they asked you if you wanted fries with your burger or if you wanted a combo meal? This is really no different and a much better gift than a Big Mac.
Here’s a sample script to use as a guide:
You: “How did you enjoy your massage today, Jennifer?”
Client: “My massage was great.”
You: “Well I am so glad! Would you like to schedule another appointment while you’re here?”
Client: “Sure. Can I get a 90 Minute Hot Stone Massage next Friday at 2 pm?”
You: Absolutely. I’ve got you down. Do you need any gift certificates today?”
Client: “Now that you mention it, I do want to give something to my daughter’s soccer coach for the holidays. Let me get a $50 gift certificate.
You: “Here is your certificate, Jennifer. Let me also give you a flyer with all of our holiday specials on it.
Client: “Wow that looks great. I’m definitely going to tell my husband about the Three Session Massage package so that he can get it for me this year.”
When clients are unable to decide on their purchase or aren’t ready to buy a certificate at the time of checkout, let them know if they can purchase them online 24/7 or about other arrangements you can make their purchase easy such as free delivery. You can also direct clients who call about gift certificates to your web site for a complete listing of all services and packages available as well as to purchase online gift certificates.
Ho ho ho!