1 Easy Tip for Improving Your Holiday Sales – Gift Certificates

giftThe holiday shopping season is almost here! With Black Friday and Thanksgiving just around the corner, holiday gift giving and buying will soon begun. With that, I’d like to arm you with a some ideas over the next few weeks to help you prepare for improving your holiday service, retail and gift certificates sales. Use these suggestions immediately, share them with your colleagues and re-cycle each gift oriented season.

This Week’s Tip – Make Gift Certificates available and easy for clients to buy! Make sure your clients are aware that you sell gift certificates in-house and online. Try to remember and ask every client that comes to your practice or business if they need to purchase gift certificates for the holidays.

Do this in the same way you would ask them if they would like to reschedule their next appointment or buy another package of sessions.This practice is very common during the holidays and your clients will most likely not be upset by the question. Think about your last visit to McDonald’s. Were you upset when they asked you if you wanted fries with your burger or if you wanted a combo meal? This is really no different and a much better gift than a Big Mac.

Here’s a sample script to use as a guide:

You: “How did you enjoy your massage today, Jennifer?”

Client: “My massage was great.”

You: “Well I am so glad! Would you like to schedule another appointment while you’re here?”

Client: “Sure. Can I get a 90 Minute Hot Stone Massage next Friday at 2 pm?”

You: Absolutely. I’ve got you down. Do you need any gift certificates today?”

Client: “Now that you mention it, I do want to give something to my daughter’s soccer coach for the holidays. Let me get a $50 gift certificate.

You: “Here is your certificate, Jennifer. Let me also give you a flyer with all of our holiday specials on it.

Client: “Wow that looks great. I’m definitely going to tell my husband about the Three  Session Massage package so that he can get it for me this year.”

When clients are unable to decide on their purchase or aren’t ready to buy a certificate at the time of checkout, let them know if they can purchase them online 24/7 or about other arrangements you can make their purchase easy such as free delivery. You can also direct clients who call about gift certificates to your web site for a complete listing of all services and packages available as well as to purchase online gift certificates.

Ho ho ho!

Advertisements

National Massage Therapy Awareness Week is in NC

NC ProclamationNational Massage Therapy Awareness Week is happening October 25-31, 2015. As in the past, I have gotten official proclamations from Pat McCrory, the Governor of North Carolina and Nancy Vaughan, the Mayor of Greensboro, NC. This year I was also able to get them from the mayors of High Point, NC and Burlington, NC. I actually sent requests to about 10 different municipalities in my area but have (so far) only received these.

North Carolina Proclamation                                               Greensboro Proclamation

High Point Proclamation                                                     Burlington Proclamation

greensboro proclamtionAll of the proclamations will be on display at my spa in Greensboro, A to Zen Massage for the rest of the year – and probably until next year’s event. Pictures of them are all below and PDF copies are available to download for free by clicking the links above the photos.

Note: You will have to share your contact information to receive the download(s). To avoid having to enter your information more than once, click the second link BEFORE you close out your transaction and it should put the items into one cart. If not, please be patient and enter your info again. I am out of the country on a much needed vacation this week so please don’t send any negative emails about having to type a few extra words. Thanks!

For more information and ideas on how YOU can get involved in National Massage Therapy Awareness Week in your practice, city and state, CLICK HERE. There’s still time to spread the word about the awesomeness, efficacy and legitimacy of Massage Therapy as a healing art and profession. Thank you for making the effort to do so!

burlington proclamation    high point proclamation