How to Grow Holiday Cheer with Events

celebrateThough there are lots of events already happening around the holidays, you can easily plan something fun and festive to get your clients in the holiday shopping mode.

This Week’s Tip – Host an event to get your clients in the spirit and mindset of buying, giving AND receiving. Now you may be thinking that it’s too late to plan a successful bash for the holidays, but I totally disagree. There is plenty of time to do something simple at your office or spa for your clients and prospects as well.

Here’s a few ideas right from some of my own past events:

  • Spread some holiday cheer by inviting your clients to a simple reception with you and your staff. Of course you’ll want to have some “event only” specials or features for retail products, gift certificates, booked appointments that are only good during the event. If you like, you can opt for a theme such as an Egg Nog Holiday Social or a Toys for Tots benefit where you ask every person to bring an unwrapped toy for a local children’s charity.
  • Take your event a step further and invite other complimentary businesses – that is people that seek and serve the same kind of clients you do – to take part. This could include any number of businesses including yoga studios,  jewelers, travel agents, chiropractors, chocolatiers, bakeries, or health food stores among many other possibilities. Have each business cross promote the event to their clients as well and have each business donate a product or gift certificate to be given away in a drawing. People can drop a business card to enter, buy raffle tickets, get a chance for every gift certificate purchased and so on.
  • If your event is one that you charge people to attend, offering deeper values or providing them with a thank you gift can make them really feel like they got their money’s worth as well. Have plenty of supplies on hand for providing whatever services you are featuring and have plenty of gift bags ready to fill up with purchases made that day.

Be creative about what you decide to do and promote for your event. Take the time to do some basic planning and organizing so everything runs smoothly. Be sure you know everyone on your team knows what the sales goals are for the party and how you will each follow up with the guests afterward. And more important than anything else, make sure you and your employees are there to do whatever it takes for everyone – including all of you – to have a great time.



1 Easy Tip for Improving Your Holiday Sales – Gift Certificates

giftThe holiday shopping season is almost here! With Black Friday and Thanksgiving just around the corner, holiday gift giving and buying will soon begun. With that, I’d like to arm you with a some ideas over the next few weeks to help you prepare for improving your holiday service, retail and gift certificates sales. Use these suggestions immediately, share them with your colleagues and re-cycle each gift oriented season.

This Week’s Tip – Make Gift Certificates available and easy for clients to buy! Make sure your clients are aware that you sell gift certificates in-house and online. Try to remember and ask every client that comes to your practice or business if they need to purchase gift certificates for the holidays.

Do this in the same way you would ask them if they would like to reschedule their next appointment or buy another package of sessions.This practice is very common during the holidays and your clients will most likely not be upset by the question. Think about your last visit to McDonald’s. Were you upset when they asked you if you wanted fries with your burger or if you wanted a combo meal? This is really no different and a much better gift than a Big Mac.

Here’s a sample script to use as a guide:

You: “How did you enjoy your massage today, Jennifer?”

Client: “My massage was great.”

You: “Well I am so glad! Would you like to schedule another appointment while you’re here?”

Client: “Sure. Can I get a 90 Minute Hot Stone Massage next Friday at 2 pm?”

You: Absolutely. I’ve got you down. Do you need any gift certificates today?”

Client: “Now that you mention it, I do want to give something to my daughter’s soccer coach for the holidays. Let me get a $50 gift certificate.

You: “Here is your certificate, Jennifer. Let me also give you a flyer with all of our holiday specials on it.

Client: “Wow that looks great. I’m definitely going to tell my husband about the Three  Session Massage package so that he can get it for me this year.”

When clients are unable to decide on their purchase or aren’t ready to buy a certificate at the time of checkout, let them know if they can purchase them online 24/7 or about other arrangements you can make their purchase easy such as free delivery. You can also direct clients who call about gift certificates to your web site for a complete listing of all services and packages available as well as to purchase online gift certificates.

Ho ho ho!

National Massage Therapy Awareness Week is in NC

NC ProclamationNational Massage Therapy Awareness Week is happening October 25-31, 2015. As in the past, I have gotten official proclamations from Pat McCrory, the Governor of North Carolina and Nancy Vaughan, the Mayor of Greensboro, NC. This year I was also able to get them from the mayors of High Point, NC and Burlington, NC. I actually sent requests to about 10 different municipalities in my area but have (so far) only received these.

North Carolina Proclamation                                               Greensboro Proclamation

High Point Proclamation                                                     Burlington Proclamation

greensboro proclamtionAll of the proclamations will be on display at my spa in Greensboro, A to Zen Massage for the rest of the year – and probably until next year’s event. Pictures of them are all below and PDF copies are available to download for free by clicking the links above the photos.

Note: You will have to share your contact information to receive the download(s). To avoid having to enter your information more than once, click the second link BEFORE you close out your transaction and it should put the items into one cart. If not, please be patient and enter your info again. I am out of the country on a much needed vacation this week so please don’t send any negative emails about having to type a few extra words. Thanks!

For more information and ideas on how YOU can get involved in National Massage Therapy Awareness Week in your practice, city and state, CLICK HERE. There’s still time to spread the word about the awesomeness, efficacy and legitimacy of Massage Therapy as a healing art and profession. Thank you for making the effort to do so!

burlington proclamation    high point proclamation

The ABCs of PR

Photo by Janis Antonek
Felicia outside of A to Zen ~ Photo by Janis Antonek

Recently I was featured in a local blog, The blogger, Janis Antonek, is a teacher by day and blogs about her passion, the city of Greensboro, NC in her free time. Each day she features photos she takes of different people, places, and events in our area along with a little write up about them. My mention, F is for Felicia, is part of a series she does on what she calls “ABC Wednesdays.”

How did I get featured? Networking with the local business owners in my neighborhood. One of them knew Janis and thought of me immediately when she needed an “F” name for this week’s post. I visit this neighbor’s business periodically, send her customers and let her know about specials and events we have coming up. It’s a pretty casual relationship, but one of several like this I’ve tried to establish.

The point is to say that you never know where your next client or opportunity to find them will come from. Be a good neighbor and get to know the professionals and businesses around you as it can lead to bigger and better things.

True, one article and piece of PR will not automatically make my business busier, nor guarantee any additional clients. However, being acquainted with my neighbors as well as being ready, willing and able to fit being available for the interview and photo shoot added one more trail people may use to find my business and services.

Look for and embrace opportunities like this whenever you can. By doing so, you may be the next name featured in someone’s else’s alphabet-related column!

How to Use Reviews and Testimonials

typing-smallRecently I’ve been very fortunate to receive some glowing reviews and testimonials about me as a massage therapist and author. (See past column) Besides making me smile big, feel like I’m in the right field and believe what I do actually makes a difference in other people’s lives, getting reviews also helps other people make the decision to purchase my books, get on my massage table, or schedule a coaching session. As I mentioned in a recent column, reviews also give past clients confidence that they too have made the right choice in choosing to work with me or my business.

But will they ever see the reviews?

In my world, YES! When I see a positive review, I look for ways to spread the news and impact. Here are a few ways you can use/re-use the reviews you get.

  1. Post on Facebook and other social media sites. Be sure to include a picture of your facility, yourself or that illustrates what a special experience you provide
  2. Add to your website. This can be on a special “testimonials” page or intermixed around your services, bio or other information.
  3. Include in a newsletter or blog. Include links to review sites where you’d like the reader to post their own reviews.
  4. Post in your business. Reviews can make for an interesting read in a guest book or “brag board” in your waiting area.

Don’t be afraid to ask for feedback about what you do. Even a negative review here and there can give you helpful feedback and insights into how to make your business better.
3D-(LR)Some recent reviews about my book Free & Easy Ways to Promote Your Massage, Spa & Wellness Business on Amazon

“This book offers simple but great advice. Gave me some great resources for social media and marketing. Can’t wait to start implementing them.”

“I have been called to venture out on my own and I needed some tips on marketing, getting and maintaining clients, and referrals. Felicia covers all that information in this book as well as offering additional useful information like networking, growing your business, and helping you get a visual on goal setting and achieving! Within the first few days of reading this book, I begin to apply the information I read and ta-dah! A client purchased a package from me and now she comes in on a weekly basis. I applied her referral program and ta-dah! I now have consistent clientele! I am so excited and encourage anyone who is looking to expand themselves to check out Felicia’s book!!”

“This is a must have and you must follow her suggestions! I have been in the wellness business for over 14 years, full-time and successful. Her suggestions are spot on and clearly outlined for implementation. As a result of reading her book, I had new to do’s for my business…about 8 to get started with today!”

Read them all or leave your own. You can also get a FREE copy of the book’s Online Resources by clicking here.

I Just Got a 5 Star Review – Why You Need to Share the Good News

yelpI just got a 5 Star Review on Yelp:-)

It’s from a brand new massage client that I met at my last triathlon. You can read about that here and I’ll share more in a future article on how I used that event to market my wellness center/spa.

For now, here’s the review:

“Felicia helped me recover from driving aches and pains. one hour made all the difference in my life. She gave me active stretches to do for homework. I feel 100% better after my massage. Thank you!”  ~ Jane

As soon as I saw it, I shared it on Facebook. Besides the fact that seeing this first thing made my day, I wanted to share this review because I have two open appointments tomorrow I’d like to fill. Reading a review like this is likely to help possible new clients to try me as well as to remind current clients why they like me. If also affirms in people’s minds that I am good at what I do and that even if today’s not the day, I am the person they’ll call when they need a massage.

Tooting your own horn is a great way to promote yourself and is one more way of “showing up” when others won’t. Don’t be afraid to share your accomplishments, big and small. Your clients and friends will be proud of you and often both you and your bank account will feel good when you do it.