Work with Felicia

success marketing coachingMarketing is more than just promoting yourself or your business to your clients and prospects. It is literally EVERYTHING you say, do or present that “touches” or reaches your target market or clientele and causes them to want to business with you for the first timethe next time or the LAST time. Don’t you want to make sure each and every marketing “touch” is causing your clients to re-schedule every time they come in, buy more products and gift certificates, refer all their friends and declare their undying loyalty to your spa or practice?

By working with Felicia, you’ll see an immediate improvement in your marketing focus and goals while gaining new client attraction and retention strategies. Together we will create SIMPLE marketing strategies with activities and tools that you actually enjoy using – and that will get you results. We will work together to streamline your current marketing, eliminating money drains and time wasters. And we’ll find inexpensive ways to WOW your clients and turn them into the best marketing tools you’ve ever had.


ALL prospective coaching clients start with an Introductory Coaching Session with Felicia – priced at just $75 for 30 minutes or $135 for 60 minutes. You’ll get instant answers and advice to solve your most pressing business and marketing questions and problems. In this session, Felicia will help determine specific “next steps” for you to take to reach your desired goals. It’s a great way see if we’re a good fit for working together!

Felicia will also provide suggestions and recommendations for other products, services and/or professionals that will best suit your needs, solve your problems or accomplish your goals. For those who decide to move ahead with additional coaching within 30 days of their initial session, a $50 credit fee will be applied to the cost of the first coaching package.

This service includes:

  • Email recap with recommendations
  • Relevant handouts or worksheets
  • MP3 recording of the call if desired
  • Copy of Felicia’s marketing book (Non-US Residents will receive a digital copy)

Purchase 30 Minute Introductory Session – $75

Purchase 60 Minute Introductory Session – $135


After the initial session, clients ready to move forward on additional coaching can choose one of the following:

Smart from the Start Package

marketing plan cover imageThis series of six (6) 30 minute sessions is designed for start-ups and existing businesses alike who are ready to rev up their marketing momentum and get moving towards success. Though most people prefer to meet every other week at a standing appointment time, we can also set up at a pace and duration that best fits your schedule and drive.

Coaching is done over the phone – we call you – and includes homework that is assigned during the call and due before the next appointment.  Before each call, you’ll also fill out and send a quick progress report so that our time together is used as wisely and efficiently as possible. After the initial six sessions, clients may purchase another coaching package or move to a month-to-month program.

This service includes:

  • Email recap with recommendations and resources from each session
  • Relevant handouts or worksheets
  • MP3 recording of each call if desired
  • Ebooks and scripts on Getting Clients to Rebook, Event Planning and Retail

6 x 30 minute sessions (paid monthly) – $175 x 3 = $525
6 x 30 minute sessions (paid up front) – $495

Business Tune Up

tune upAll business owners go can through periods of confusion about how to best handle difficult situations, indecision about where to take their business next or just plain frustration over day-to-day realities. Whether you just need a single session to talk with someone objective – and who’s been there – as you vent about your problems or need more in-depth help with brainstorming, planning and implementing specific solutions for a problem, this short-term option can be a great fit.

  • Email recap with recommendations and resources from each session
  • Relevant handouts or worksheets
  • MP3 recording of each call if desired

60 Minute Tune-Up – $190
3 x 60 Minute Session Business Tune-Up (Brainstorm, Plan, Implement) – $525

On-Site Business Review & Consultation 

Get an educated review of your staff, procedures, marketing, and/or business operations along with concrete suggestions for improvement in any areas of concern through this custom service. We can rate and interview individual staff members or departments as well as the business as a whole including a your service menu, marketing materials and web site depending on your priorities.

This service works quite well with an on-site customer service, client retention or retail sales training so that “lost opportunities” can be examined and shared with your team. However, it can also be done on its own as a stand alone service.

Note: Prices below include travel fees to include flight, hotel, meals and additional expenses up to $750. Locations within 2 hours driving distance of Felicia’s current location may be eligible to take up to $450 off the total cost. Additional (sequential) days available at a reduced rate.

Touch Points “Secret Shop” Evaluation (Add-On to Onsite Review & Consultation)

detectiveThis unannounced and undercover visit to your business gives a client’s eye-view from phones to follow-up – and will shed light on which of up to 80 “touch points” are positive as well as what needs improvement.    Highlights and pitfalls before, during and after up to three (3) services will be noted so that your team can do more of what’s working and polish the rough spots where clients are getting snagged.

Touch Points “Secret Shop” Evaluations available a la carte in some situations for $350 plus travel and cost of services scheduled. If over  three services are reviewed, add $50 per service plus the price of the services. Please schedule an Introductory Coaching Session with Felicia to determine if this is a feasible option for your business as availability will vary by location. If you have already done that, click here to purchase.

Half Day Review & Consultation – 4 hours – $1750
Half Day with Touch Points Secret Shop Evaluation – $2000

Full Day Review & Consultation – 8 hours – $2500
Full Day with Touch Points Secret Shop Evaluation – $2750


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